9 Tips for Your Next Email Marketing Campaign

Email marketing is like fishing. There are many fish in the sea. However, if not done the right way, the fish will not be lured, and you will certainly go home empty handed.

More than 200 million emails are sent out each minute globally! And a whopping 91% of those emails are checked via smartphones.

Almost everyone has an email address today, after all, it is necessary for signing up and signing into all sorts of apps and services online.

Sit back and enjoy as we teach you “how to fish” with the following 9 tips for your next email marketing campaign.

1. Be Warm and Friendly

Your customers and subscribers should see your business as personable. As such, you need to use a casual tone to help you improve the relationship between yourself and your audience.

Winning people over is an art that you have to understand. You might not be great with people in person. But, it is possible to learn how to use a warm and inviting tone that lets your subscribers or possible customers know you care in an email.

People are expecting to hear a human voice when they open up your emails. Personalizing your emails by greeting your readers with their first names is a great way to start!

2. Set Deadlines and Show Urgency

Marketing experts have always used the power of urgency to compel people to take action immediately. This has nothing to do with manipulation. In fact, it is actually a behavioral science.

When people are aware of something’s scarcity, it helps them feel as though they have an upper hand. This behavioral hack can get subscribers buying into a program, visitors scrambling to your site, and much more.

Remember, this is like fishing; if you are going to catch ’em, you need to know the right bait (words) to use. Try making use of words that show sensitivity to time such as these:

• Offer expiring soon
• One time only
• Hurry up
• While in stock
• Never before
• Click now

3. Know and Understand Your Target Audience

This probably should have topped our list because of how critical it is. Try imagining sending tech-heavy emails to a person who only uses their phone for calling or for taking photos, much less logging onto Facebook or other social media platforms.

If the emails are about why we must be wary of cookies and viruses, you can be sure the information would get lost in translation if a person thinks the message is about dessert and catching a cold.

Your emails need to be relevant and make sense to those you are emailing. This will only happen if you understand your audience, their concerns and their shared experiences.

When an email is relevant and makes sense to the intended audience, it is likely to drive up revenue by nearly 18 times more as compared to a generic email.

By putting your prospects and clients who have similar backgrounds, wants and needs together, you can develop targeted emails with messages that matter to the group, and that increase the chances that they will take your lead and move in the direction you lay out for them. This way, you will not just know how and where to fish, but what will entice the fish, too.

4. Send Welcome Emails

When a new person subscribes to your list, you need to follow up with a welcome message. A welcome email communicates gratitude and what your new subscriber can expect from you. With a welcome message, you are taking steps to develop a continuing relationship with the subscriber so they stay aware of your company and your brand, This ongoing communication opens the door to a deeper connection.

In your next email marketing campaign, be sure to include a bonus such as a free eBook or an exclusive offer for your new subscriber — something that they can remember you by.

5. Make Your Email Easy to Scan

Do you regularly write long blocks of text? You have to STOP! Your subscribers are busy people, and nothing puts off a reader like a large chunk of text with no content breaks.

If you are lucky enough to have the subscriber open your email, do not mess it up by making it hard to scan and comprehend.

Keep your sentences concise and your paragraphs short. Make use of subheaders, lists, bullets, larger type, and colored fonts.

6. Optimize for Mobile

As mentioned earlier, a large percentage of emails that are opened are read on mobile devices, such as smart phones and tablets. For that reason, in your next email marketing campaign, you must ensure you do all it takes to accommodate the many subscribers who use their mobile devices to access your content.

7. Use Social Share Buttons to Increase Readership

If you think social share buttons are only to be used in blog posts, then you need to think again.

Create content and information that people will be excited to share. Make it easy for your subscribers to share your content by placing share buttons in convenient locations, like at the end of an impactful paragraph or at the end of the article.

This does more than just keep the conversation going, it helps bring in more people to events, sales, and sign ups, too.

8. Always Conduct a Results Analysis

If you are using a good CRM (Customer Relationship Management) software, then you can easily do an email results analysis. It is always essential to ensure that you take note of what is going on with your email marketing campaigns.

The reports you should be checking include click and open rates. You will need to analyze the emails and paragraphs that receive the most attention and interaction. Understanding the profiles of the most popular and meaningful content will help you design future email campaigns that use the winning elements, increasing your ability to have successful email campaigns.

When a campaign you carry out has a high number of people unsubscribing, quickly identify what you did differently. Use these findings to continuously improve your future marketing campaigns.

9. Have a Single CTA

Most subscribers tend to lose interest or opt out when they become confused. Give your readers one thing to do and make it simple and clear.

When you have more than one call-to-action or CTA, the reader may feel bombarded, uncomfortable, offended, or suspicious. You need to keep things simple and straightforward to put your readers at ease and gain their trust and confidence. You need to gauge your audience and know what to say, when to say it, and how to say it.

Additionally, if you are going to pitch your subscribers with something, it is usually better to build up trust and confidence first, placing your reader’s interests first and not yours. So it is probably best to present the CTA after your reader feels that you understand them and their needs. Let your clients and potential clients know that you care about providing them with value.

Learn More About Email Marketing

If you enjoyed reading this article and you would like to learn more about email marketing — Excellent! We would be thrilled to hear from you and learn what your business is all about. For any questions related to internet marketing, reach out to us here.